Joshua Pickett Granberry Lane is a career brand-maker, helping clients unleash their potential. It is Josh’s pursuit and passion, going on over 25 years now.

Josh founded the BrandMason® Group as an outgrowth of BrandMason® consulting services, which he created in 1998. Josh was also a lead contributor and practitioner of the Killer Brand method.

Clients appreciate Josh’s ability to comprehensively consider complex business situations and quickly get to the crux of the matter. Josh blends strategic and creative thinking to help clients create their brand’s vision, craft a comprehensive aligned brand strategy and achieve breakthroughs that resonate with target audiences, impassion people and drive business results.

Josh has also helped clients develop breakthrough brand names, slogans, brand identities, marketing campaigns, websites, sales collateral, event marketing, packaging designs and new product concepts. One client leveraged Josh’s work to launch a $400M Edison award winning best new product.

Clients have worked with Josh as an external consultant, as well as an outsourced internal champion for varied brand and marketing initiatives including corporate rebrands, retail brand relaunches, marketing department restructurings and shifting cultures to becoming more brand-driven and consumer-centric.

Josh’s experience includes B2C, B2B, technology, e-commerce, consumer products goods, insurance, hospitality services, flooring, financial services, ingredient branding and raw meat products.

Josh cherishes time with his family and friends. He loves to cook, camp, travel and stop time with his camera. Josh feels equally at home driving on random road trips or just parking himself on a porch.

Matt Baker is passionate about identifying root cause barriers to market success, as well as identifying and creating creative strategic solutions to accelerate organizations growth trajectory.  Matt has the deepest respect for entrepreneurs and their teams that choose the innovation venture path and he is motivated and passionate to help them succeed.

Matt has been a general management and marketing executive in Fortune 200 Enterprises as well as a founder, developer or leadership team member in product/service ventures for over 35 years.

Matt’s extensive strategic and operational experience, as well as his proven track record of turning around underperforming organizations/businesses makes him a valuable resource for both early stage and mid-market companies. Matt’s insights and experience can be leveraged in C-Suite and functional leader advisory, as well as overall leadership mentoring.

Matt has held senior enterprise roles at Motorola, Nextel, Samsung and United Stationers.  Matt has deep knowledge in Business/Marketing Strategy, Brand Development and Management, New Product Development/Management and Overall Product/Portfolio Lifecycle management.

Matt has also founded three mobile product and one healthcare technology startups (Strateq Health, Aurisma, ONVocal, Design Syncracy) and as well as holding a leadership/marketing executive role at LavaStorm a venture backed Internet systems engineering firm.  Matt has also serviced as an Advisor for various startups and small business ventures including Playrific an early childhood content management company, and North American Stone Products an innovator in building material products and supplies. Matt is a graduate of the University of Massachusetts, Amherst, MA.

David Grocer has led marketing efforts for over 25 years: building strategies based on a strong understanding of the target market; then creating marketing plans to bring those strategies to market.

After earning his B.A. from Duke University, and MBA from Kellogg, David led marketing efforts at Procter & Gamble (P&G) for several brands including Crest and Vidal Sassoon.  His subsequent experience was split between B2C categories such as CPG, travel, food, and online retail/ecommerce; and applying B2C marketing sophistication to progressive B2B companies in software, hospitality, telecommunication, and ecommerce technology.

He has championed marketing efforts within companies of all sizes, start-ups through Fortune 1000, including MCI, Manhattan Associates,  Noro-Mosely-backed hsupply.com (eprocurement for the hotel industry), ICG-backed Channel Intelligence (acquired by Google), Park ‘N Fly, and PaperStyle.com.

Over the years, we have worked with so many incredible, forward-thinking clients, including: